The LeBrons

By Jason Wojciechowski on December 16, 2005 at 10:35 PM

Those new "The LeBrons" ads for LeBron James's Nike shoe are sheer brilliance. They bring a beautiful mix of smoove seventies style with pure oddness (the dance-off; Kid LeBron's daydream about dunking his biscuit with the cheerleader watching) that might be unmatched on TV right now.

Plus, I didn't even realize just how not hidden the sexual metaphor of that daydream was until I wrote the phrase "dunking his biscuit."

There went any pretense that this is a family blog.

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